Whether it be launching clothing and jewelry lines or attending art school, he constantly bobbed and weaved past expectations. As a rapper, unpredictability remains his only calling card. The next member of the A$AP Mob collective to have a solo project, he can slip from gruff, gritty rhymes to soaring singing, and he does so seamlessly. On his A$AP Worldwide released mixtape, Trap Lord, he’s got his own musical domain on lock.
“Trapping means hustling,” he explains. “I went from painting to making clothes to rapping. I always put myself into everything I do one hundred percent. It doesn’t matter what I’m working on. I want to perfect everything I do. Success is the only option. They call me ‘Trap Lord’ because my hustle game is impeccable.”
The world got its formal introduction to Ferg on the inimitable and irresistible “Work.” His first single resounds with gutter-fabulous production from Chinza & Fly—who he actually found on tumblr while touring with Rocky on Drake’s Club Paradise Tour. His impenetrable flow charges through a smoky synth haze, rising to the forefront. Upon its release, the music video quickly racked up over 2 million online views and was dubbed one of the “50 Best Songs of 2012” by tastemaker Complex.com.
Ultimately, Ferg is beginning to leave his own legacy with Trap Lord. “I hope people take the good and the bad from what I’ve got to say,” he concludes. “I’ve seen so much shit in my life. There were times I ducked bullets at a basketball game, and then I went to a fashion show. I’ve experienced depression. I’ve experienced triumph. I’ve experienced hate. I’ve experienced love. You can’t hide from this shit though. It builds your character. I learned how to be independent. I made it out of the hood, and now I want go to the top.”